Filed under: Super Bowl, Sports Business and Media
In a little over three hours, Super Bowl commercials starred squirrels, beavers, chickens, longhorn cattle, horses, dogs, cats, hippos, giraffes, whales, cheetahs, tigers, snakes, and people pretending to be dolphins. Oh, and babies and kids. Also, men were made fun of for not being manly enough. There was a time when the Super Bowl was such a cultural zeitgeist that you went to school or work the next day and discussed the latest catch phrase. Who can forget the cool teacher in sixth grade referencing, “You Got the Right One Baby”? Or the cat drive commercial during the height of the Internet boom?
Now?
Now advertising executives give us animals or children and you’re hard pressed to remember an ad for longer than a day or two. On Sunday it was my responsibility to assiduously study the commercials and bring you a countdown of the best and the worst. So that’s what you’re going to get. I’m counting down to the best commercial and alternating with the worst. The worst ads are in italics. Who got the best bang for their 2.8 million?
Read on.
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